To understand Jordy Towers, to truly appreciate the full force of his singular personality, you kind of have to meet him in person. We hope, for your sake, you get that chance someday. A diminutive, mohawked motormouth with an easy laugh, Towers is instantly likeable. He’s smart, scrappy, and hilarious — with a swaggering, rap-star confidence that might come off as arrogance if it didn’t mask the fact that Towers is essentially an attention-seeking kid from a broken home who pretty much raised himself.
Born and bred in Los Angeles’ San Fernando Valley, he was homeless until a few months ago when he signed a record deal with Roma Records/Blackground Records. Towers’ story is intense, and if we tried to tell it all here, we’d be writing a book, not a bio. So listen to the music, because it’s all in the songs the 24-year-old singer and rapper is cooking up in the studio for his debut album.
Jordy Towers: Dont say its Over
The music is a hyper, ambitious collision of rock, pop, hip-hop, R&B, and electro influences that showcases Towers’ ability to shift effortlessly between singing and rapping, as well his nimble wordplay and ear for killer hooks. The songs reflect a multitude of styles: “Spaceboy Boogie” is dirty electro-funk; “Feelin’ California” is feel-good, laid-back summer pop; “ADD” is island-inspired reggae/hip-hop; “Don’t Say It” is ’60s-flavored R&B; while “Cling On” is a straight-up club jam. It’s verbally vivid, melodically extravagant, rhythmically riotous, and stubbornly eclectic. And Towers filters it all through his unique worldview — one that could only come from someone who’s lived what he’s lived.
“Music has always been my escape,” he says. “It’s what has kept me sane. My mom left when I was seven and I was raised by my father, who was a struggling actor. My sister moved away and my dad was always off working, so I was alone a lot. I ate a lot of Ramen. My only friends were my hip-hop records. I’d listen to A Tribe Called Quest, Snoop Dogg, De La Soul, Dr. Dre, The Fat Boys, LL Cool J, Roxanne Shanté, Guru. In junior high, I went to a school that bussed in kids from South Central and I felt connected to them in a way I didn’t feel connected to the suburban kids. The realness of their life, they struggled like I struggled as a kid. ”
Towers has been feverishly writing and recording the songs that will appear on his debut album, which he is thinking of calling Jordy Towers Featuring Himself. He’s also finishing up a script for a short film based on several songs from the album, including first single, “Spaceboy Boogie.” “It’s a take-off on Star Trek, Star Wars, and Avatar,” he says. “We’re just clowning on everything. It’s a musical, like Bollywood in the Valley, but on a planet that hasn’t been discovered yet.”