Warner Bros. Consumer Products, Warner Bros. Home Entertainment and Warner Bros. Entertainment Corporate Responsibility announced today a partnership with Habitat for Humanity to launch “There’s No Place Like Home,” a campaign celebrating the 75th Anniversary of the classic film, The Wizard of Oz™. The year-long program kicks off today with a digital fundraising campaign and, throughout the year, will feature several themed initiatives and events supporting Habitat for Humanity’s work to create decent, safe and affordable housing in partnership with low-income families.
“Warner Bros. Consumer Products has been fortunate to delight fans of The Wizard of Oz through the years with a multitude of products, and our ‘There’s No Place Like Home’ campaign is an extension of our appreciation for this classic film and those who love it,” said Brad Globe, president, Warner Bros. Consumer Products. “The initiative will not only drive excitement among the iconic film’s legions of fans, it will help generate important funds for Habitat for Humanity – a fitting partnership as we celebrate this milestone anniversary.”
There’s No Place Like Home Campaign
Ron Sanders, president, Warner Bros. Worldwide Home Entertainment Distribution, said, “Warner Bros. Home Entertainment is proud to be included in this partnership with Habitat for Humanity. We’re hopeful the significant monetary contributions it will generate will lead to the repair and rebuilding of communities worldwide and provide safe and secure places for families to live. What better way to be involved with this worthy organization than to arrange for The Wizard of Oz and its famous phrase to provide the key sentiment for this terrific campaign.”
“Warner Bros. is committed to making positive contributions to the communities in which we work and live,” said Susan Fleishman, executive vice president, Worldwide Corporate Communications & Public Affairs, Warner Bros. Entertainment. “As the studio has enjoyed a long partnership with Habitat for Humanity, this serves as an ideal opportunity for us to use the affinity for a classic title like The Wizard of Oz to create awareness and support for such a worthy cause.”
“Every day, in locations all around the world, we see how having a decent home can change lives and transform communities,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Adequate and affordable housing is foundational, and stable housing is inextricably linked to better health, education and livelihood opportunities. The simple statement is true: There’s no place like home.”
Warner Bros. and Habitat for Humanity will offer a dedicated website and corresponding Facebook application where consumers can support the “There’s No Place Like Home” campaign throughout the year. All donations to the “There’s No Place Like Home” campaign will support Habitat for Humanity’s mission to create housing in partnership with low-income families. The campaign will also feature local Habitat for Humanity build events around the country, kicking off with a marquee event in the greater Los Angeles area’s city of Long Beach on September 24. The event will be co-sponsored by IMAX and will be supported by the Chuck Jones Center for Creativity and Café Press.
Additional WBCP licensing partners supporting the national “There’s No Place Like Home” campaign include Hallmark, Andrew Lloyd Webber's Really Useful Group, Workman Publishing, Westland Giftware, Café Press, Trendsetters, Harper Design, Tonner Doll, Thomas Kinkade and Jersey Jack Pinball, who will donate product for the tiered-level reward program. More partners and activities for the “There’s No Place Like Home” campaign will be announced in the coming months.
Andrew Lloyd Webber’s The Wizard of Oz musical, which is currently touring nationwide, is also participating in the “There’s No Place Like Home” campaign. Venues in select markets will facilitate donations each time a patron checks into the local theatre on Facebook.
Beginning September 20, The Wizard of Oz 3D will be presented in the immersive IMAX® 3D format and return to the big screen for an exclusive one-week engagement in IMAX® theatres across North America. Following the IMAX® theatrical release, on October 1, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set including Blu-rayTM3D, Blu-rayTM, DVD and UltraVioletTM versions of the film. Loaded with exclusive collectible 75th Anniversary memorabilia, a new documentary, The Making of the Wonderful Wizard of Oz; and over 16 hours of extras. Three more editions will be available separately: a two-disc 3D/Blu-ray, a single-disc Blu-ray, and a two-disc DVD. All four will contain the new documentary and extra content.
For more information, visit www.thewizardofoz.com
