THE AMAZING SPIDER-MAN is rolling out an exciting 10-day countdown campaign on their Facebook page. Sony Pictures will be releasing a new image every day until the movie hits theaters on July 3rd. Each will be a standalone “illustrated’ image from the film, complete with a comic-book style description and quote bubble within the panel. These panels will make up 10 separate pieces of a larger narrative. On July 3rd, the final image will be launched and all panels will be combined into a single comic panel that acts as a companion to THE AMAZING SPIDER-MAN's journey. Both English and Spanish-language versions of the panels can be downloaded.
Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy, and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors, his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.