Although Pretzel Crisps® attracted loyal followers from day one, what really helped the brand take off – in every sense – was the introduction of a special airline-size package that put the Wilsons’ latest snack innovation in sharp contrast with blandly familiar airline pretzels. Maybe flying high in 2006 helped Pretzel Crisps® secure its place as a new fixture in the snack food category.
Have you wondered what the life of Pretzel Crisps is like? Meet Carl. He is from the deli section of the grocery store, but he's trying to lose his deli section accent to help his acting career. He gets invited to a lot of parties, but it's probably because he tastes so good.
Meet Carl, the Pretzel Crisp
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