Barbie®, the world’s most popular fashion doll and Stardoll®, the globally renowned online fashion and gaming community for girls, are bringing the world of virtual dress-up and online play to life with the new “Stardoll® by Barbie®” line of collectable fashion dolls. The partnership marks the Stardoll® brand’s first foray into translating its popular online fashion portal into physical dolls, allowing Barbie® fans to extend the limitless possibilities of the Stardoll® world offline.
Pretty n' Love
The “Stardoll® by Barbie®” collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll® stores in Starplaza. Inspired by Stardoll® avatars, “Stardoll® by Barbie®” dolls come packaged mirroring signature avatar poses. Each doll features amazing details like rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style, for a play experience that is authentically Stardoll®.
"We're pleased to be launching a big line of fantastic physical toys, going from virtual to the physical world,” said Mattias Miksche, CEO at Stardoll. "We're partnering with Mattel because they share our passion for empowering girls and their creativity. We have forged a strong relationship and have lots of exciting things planned - watch this space."
Fallen Angel
“This partnership represents two of the world’s largest girls’ brands uniting to create the ultimate fashion play experience,” said Stephanie Cota, Senior Vice President, WorldWide Marketing Barbie and Girls. “We look forward to inviting the Stardoll community into the three-dimensional world of Barbie with new signature dolls and fashions.”
Courtesy of Mattel
