First introduced 23 years ago, the Air Jordan shoe has become the most famous basketball sneaker on the planet! We check out the 23rd edition of this legendary shoe!
Legacy
In 1985, Nike created a shoe for a young Chicago Bulls' rookie by the name of Michael Jordan. MJ was an absolute phenom on the court, had a lot of personality and could fly - earning him the nickname Air Jordan. Over the years, as Jordan's game and reputation got bigger and better, so did his signature shoe. Every year since '85, a new Air Jordan was released, and every year the designers pushed the envelope of creativity both in the shoe design and technology, but also with the cutting-edge commercials. Michael himself has a big say in the design of all of the shoes. In the past, he has drawn inspiration from his favorite cars like a Ferrari. The Air Jordan shoe has become more than a shoe, it has become a fashion statement.Significance of 23
If you are a Michael Jordan fan, you understand the significance of the number 23. Jordan's uniform number throughout his career was 23. That is why the Air Jordan XX3 is such a special shoe for the Jordan Brand, because it is the 23rd edition. Legendary Air Jordan designer Tinker Hatfield said, "Our goal was to make the Air Jordan XX3 the best basketball shoe ever, both in performance and sustainability. The handcraftsmanship and innovation built into this shoe is simply unmatched." There have been rumors this shoe may be the last of the Air Jordan collection, although those reports have not been confirmed.Features
There is a lot of innovation and technology that has gone into the creation of the Air Jordan XX3. The shoe is lightweight, low to the ground, comfortable and breathable. It has unique features like MJ's fingerprint on the shoe's sole, which serves as traction! Jordan's thumb print is placed behind the tongue of the shoe. The Air Jordan XX3 also has a unique stitch cross pattern that gives the shoe a different yet refined and classy look to it.One of the best features about the Air Jordan XX3 is that it is a "green" shoe. It is one of the most environmentally friendly shoes on the market. It is completely made of environmentally preferred materials.
The Air Jordan XX3 was released in limited quantities on January 25, 2008 at an ironic price of $230 US. The shoe is now available nation-wide at a price of $185 US. The shoe will eventually be available in a wide variety of colors.
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